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Sunday, August 2, 2015

Why the Mathematician Is the New Creative Genius, 8-2-15 11:03am PST


8-2-15 11:03am PST

Data-Driven Marketing - ClickZ
Why the Mathematician Is the New Creative Genius
Generic marketing is no longer an option in the digital age. Personalization and behavioral intent - thinking about consumers' mindsets, rather than their demographics - are crucial for success.

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