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Wednesday, August 12, 2015

How American Apparel Is Moving to Value-Driven Data Analytics, 8/12/15, 10:15 PM PDT

8/12/15, 10:15 PM PDT

Data-Driven Marketing - ClickZ
How American Apparel Is Moving to Value-Driven Data Analytics
At ClickZ Live San Francisco, American Apparel's CDO says marketers need a more nuanced definition of data value because not all of it delivers insights.

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