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Monday, August 10, 2015

VIDEO: The Brand Is Not the Hero According to Coca-Cola [#CZLHK]

Marketing - ClickZ
VIDEO: The Brand Is Not the Hero According to Coca-Cola [#CZLHK]
In this video, Coca-Cola's director of social media and sustainability, Tim Goudie, talks about the power of social media and the art of content creation to add value and generate trust for the brand during ClickZ Live Hong Kong.

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