4 Tips to Get Measurement Right Upfront, 7-30-15 1:03pm PST

 7-30-15 1:03pm PST

Analytics - ClickZ

4 Tips to Get Measurement Right Upfront

Since the best data is your own, you should start by analyzing your owned channels, and then defining conversion and reporting times, and giving all partners measurement tool access.

more info...

Eyes Wide Open on Viewability, 7-30-15 12;06pm PST

7-30-15 12;06pm PST

Asia - ClickZ

Eyes Wide Open on Viewability

Viewability still poses its challenges for advertisers but the more viewability is introduced as a standard on campaigns, the quicker the quality will improve.

more info...

Fifty Shades of Grey Hat: The SEO Experts Weigh In, 7-30-15 11:09am PST

 7-30-15 11:09am PST

Paid Search - ClickZ

Fifty Shades of Grey Hat: The SEO Experts Weigh In

This columnist spoke to search experts about various Grey Hat SEO tactics, which are often indistinguishable from the Black Hat SEO tactics that can get your site banned from Google.

more info...

Daily Report: Social Media Stocks and Their Unforgiving Investors, 7-30-15 9:45am PST

7-30-15 9:45am PST

Bits

Daily Report: Social Media Stocks and Their Unforgiving Investors

The stocks of social-media companies like Yelp, Twitter and Facebook all got punished on Wednesday, either in regular or after-hours trading. Few should be surprised by the investor reaction.

more info...

Domino's Urges Competitors to Make Basic Pizza with Online Classes, 7-30-15 6:45am PST

7-30-15 6:45am PST

Strategies - ClickZ

Domino's Urges Competitors to Make Basic Pizza with Online Classes

Domino’s has built a virtual campus to teach its competitors how to make gimmick-free pizza. Will this campaign take off?

more info...

Facebook pushes out Security Checkup tool worldwide, 7-30-15 6:36am PST

7-30-15 6:36am PST

Latest blogs for ZDNet

Facebook pushes out Security Checkup tool worldwide

Security Checkup was designed to walk users through all the security tools available to them, one by one, while asking them which ones they would like on or off.

more info...

The Social Commerce Fantasy, 7-30-15 6:06am PST

7-30-15 6:06am PST

ClickZ News

The Social Commerce Fantasy

Using organic posts to get people to click, explore and then buy is difficult to optimize and scale. The Holy Grail is to build full buying experiences within the post itself.

more info...